The Connections Blog

Superb post by Stephen Londergan, entitled "Advocating for social software: consider your audience":

The first step in making social software success at your company is identifying your audience -- you likely have a few key constituencies to work with, and the way you approach and talk to each is probably a little different. I propose there are three key audiences you'll want to approach:


AKA the big shots. You'll want to talk to these folks about business value, the ways social software can drive productivity and innovation, and how Lotus Connections, Lotus Quickr, and/or Lotus Sametime can help with the bottom line. Lots of times these folks hold the purse strings, so they are a key demographic and deserve all your powers of persuasion.
Do:
+ focus on business benefits, success stories & anecdotes from your own pilot or from the Soapbox's tagged case studies
+ keep the conversation on the real-world tangible advantages that Collaboration 2.0 holds for your organization or that executive's particular department/line of business
Don't:
- get caught up in technology gorp
- get in disputes about feature functions at the expense of capabilities and benefits
- forget to talk about how Collaboration 2.0 can help effect the bottom line -- either in terms of increased productivity/cost savings or in terms of innovation/new opportunity

Stephen goes on to discuss how to work with the end users and the IT folks.  He also links to other resources on his blog that can help you in these objectives.

Great post.

By: Connections Blog (Stuart McIntyre) | 0 Comments | On: 20 December 2008 07:04:26 | Tags:  social  lotus  collaboration  connections 

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